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G. Herrera-Enríquez, I. F. Campoverde-Bastidas, and D. N. Zambrano-Ramirez, “Publicidad como estrategia de ventas para nuevos productos en Santo Domingo de los Colorados”., JESSR, vol. 2, no. 2, pp. 1–15, Apr. 2022, doi: 10.55813/gaea/jessr/v2/n2/48.