Relationship between communication and corporate identity: A descriptive approach from a review of the academic literature

Abstract

This article analyzes the relationship between communication and corporate identity through a review of recent academic literature, using a qualitative approach. Mediating factors such as organizational culture, sociocultural context and digital technologies were identified as essential in the construction and maintenance of corporate identity. The findings show that internal communication strengthens organizational values, promoting cohesion and commitment, while external communication projects an identity consistent with corporate values, consolidating stakeholder trust. In addition, the strategic integration of digital technologies amplifies interaction with audiences, but requires consistency to avoid inconsistencies that may harm external perception. The study concludes that strategically managing these factors is key to building a solid, authentic and sustainable identity, generating competitive advantages in a globalized and dynamic environment. This analysis provides a theoretical and practical basis for implementing effective communication strategies in organizational management.