Evaluation of the viability of a rural tourism company in Santo Domingo de los Tsáchilas

Abstract

Tourism is one of the major economic drivers of a country, which influences the development of trade in this; This is because it generates significant income in the place where the tourist visits are made, so it has been shown how tourism is developed in the province of the Tsáchilas, which raises questions about how to promote tourism and make it sustainable in helping the environment being this ecological, which does not negatively affect the fauna and flora of the place, Based on the research, the purpose is to analyze the feasibility of creating a company aimed at rural tourism in the area, the research process was conducted under a qualitative approach of exploratory scope in relation to a grounded theory design and where the review and comparison of different primary sources of authors on the approach they provided to the research was carried out. Therefore, the result of the study of the feasibility of creating a company depends on some factors that must be taken into account such as consumer behavior, needs and the organization that must be executed to provide a unique service to each of the tourists.